A major aspect of this campaign was social media support for Heaven
Hill-appointed, on-premise brand ambassadors tasked with amplifying the
brand in more of a “grass-roots” approach.
LEAPamp used hyper-targeted
content advertising to promote each market with a brand ambassador on the
ground. This approach helped build a base of support for Cold Spell in
the most important local markets.
Posting on social media is easy. Creating a good social post takes skill. Our
team hopped on conference calls with the ambassadors to inform them of the Cold
Spell brand, the “why” behind the project and share some tips photography,
hashtagging, and social engagement.
National Branded Social Channels
Taking designs created in-house and reposting images from Ambassador-led
Cold Spell events, LEAPamp was responsible for the overall growth and
performance of the Cold Spell social presence. In no time, the numbers