But What Good is an Emotional Video if No One Watches?
“I think one of the coolest things was how adaptable everything was. We would post and ad and see what kind of response it was getting. Then we could go back in and edit the video and change copy, and get it to work better. It was fun to do that real time editing with LEAP Amp, and create great content,” said Andrew Quinn, co-founder and story director at Bayonet Media.
LEAP Amp views video as the most compelling form of content in the digital space. That said, a great video requires a great amplification plan to make sure it reaches the target audience.
Bayonet Media, a video production and visual storytelling studio based in Indianapolis, produced the 1:42 video for the brand, and edited social media-length features. It was our job to get it in front of Hoosiers, near and far, at the right place, at the right time and in the right medium. Our primary mediums were Facebook and Instagram.