Everyone loves the simplicity of the virtual search-and-shop. And in today’s busy world, that trend will only continue. Estimates indicate that by 2040, nearly 95% of purchases will be made online.
It’s easy to see why we love the convenience and practicality of a simple Google search. Within seconds, you have millions of results at your fingertips, and your toughest decision is which link to click.
So how do you decide which company wins your time and money? You choose the one that’s most visible, understands your problem and knows exactly how to fix it. These are the companies you’ll buy from – every single time.
Now apply this same logic to your business. No matter if you’re newly launched or established and successful, in such a robust digital market, you want your business to be as visible as possible. You need to show up in those Google searches, ready to solve potential clients’ problems.
And how do you get this all-important visibility? You set up a fantastic campaign funnel, couple it with Google Analytics and suddenly your business is landing directly in your ideal clients’ line of sight (or site?) so the link they find and click is yours.
Why Your Campaign Needs a Google Strategy
Google has developed into so much more than an online search engine, and harnessing its marketing capabilities is one massive, necessary step in creating your online strategy. Here’s why:
Imagine spending weeks of your time designing an online ad for your business ¾ agonizing over the wording, the font, the graphics. You finally launch your ad, hopeful for all the clicks, likes and conversions it could garner, but all you get is radio silence. People aren’t responding to your ad, it’s generating very few new leads and conversions are nearly nonexistent. This scenario is disheartening and sadly, quite common.
But it doesn’t have to be.
Monitoring and applying the data of Google Analytics can help you develop targeted ad campaigns that actually attract new customers and retain faithful ones. Google Analytics gives you specific insights to your ad campaign, including how a unique visitor found your ad, which keywords people searched, and which components of your ad were most clicked. If these insights are leveraged correctly, they can show you where and how to shift your efforts and budget, help you focus on areas and platforms that are actually working, and build the most effective campaign possible.
How LEAP Amp Works for You
To run a successful campaign funnel, you need a marketing strategy that understands and speaks to your ideal client. When you partner with LEAP Amp, you’re partnering with data-driven choices and results.
We don’t just create your marketing campaign and leave you to guess at what’s working and what’s not. We dig deep through your campaign analytics and adjust your campaign – in real time – to help you connect with your audience at every level. Let’s break down how this process could work for you.
Because we so strongly believe that no campaign strategy should be one size fits all, the LEAP Amp Approach is centered around customization. LEAP Amp creates a campaign that reflects your goals, and then uses tools like Google Analytics to make sure that your campaign lands squarely in front of your ideal clients at the right time on the right platform. By applying the R.A.C.E. model of digital marketing, we ensure that your money is well spent and leading to conversions. RACE, an acronym for Reach, Act, Convert, and Engage, we can see how each component of your campaign is performing every minute the campaign is live.
And here’s the best part: LEAP Amp is also 100% transparent. Meaning that when you partner with us to run your ad campaign, you get full access to every bit of your campaign insights. Our team sends you complete performance rundowns so you can see exactly how your campaign is doing in real time. This data-driven marketing approach gives you control over how and where to focus your marketing energy, maximizes your advertising efficiency, and ultimately sets your business up for success.
If you’re ready to optimize your campaign funnel through custom, data-driven feedback, partnering with LEAP Amp might just be your next step.