And It Worked
Our first swing at it received 78,114 clicks from Mini Indoor Golf’s social media channels.
But the ROI was even more impressive. During our campaign, there was an 80 percent increase in Black Friday sales from the previous year, and an overall 30 percent increase in holiday sales, YOY.
Based on the success from the initial partnership, Mini Indoor Golf asked us to partner with them again for the holiday season.
Golf Game Influencers
In addition to continuing targeted content, we introduced some new faces to the client’s social strategy – influencers – and supported their content with paid media to drive conversions.
The primary indicator of success for the campaign was tracking sales based on promotional codes associated on each influencer’s channels.