After our last issue of Logic+Magic, which focused on amping up marketing without chiming into the fragmented media’s noise, Banfi Wines wanted to hear more about LEAPamp’s social media strategy and execution philosophy.

Banfi is the sole U.S. importer of the Mariani family’s internationally renowned wine estates in Tuscany, Italy. Unlike many wine brands, Banfi wines are sustainable and the company “foster[s] the appreciation of wine through education, while maintaining family ownership, business ethics, and a culture of teamwork and pride in shared success,” according to the company’s website.

What started as a conversation turned into a partnership. LEAPamp will be working with three of their wines to build out a social strategy.

Through our work with Banfi, we will connect with their consumers, while bringing a whole new audience to their historic brand.

There’s a lot of noise in the wine world of marketing, and it can be overwhelming category. Banfi wants to help connect casual wine drinkers and wine connoisseurs alike to some of the most historic brands in the industry.